Booster was an events-based recommendation engine app crafted to empower local content creators to craft a custom entertainment experience for their market. I worked with a team from the Indianapolis Star to create the branding for the app. For the final solution, we leveraged the metaphor of the engine to create a space-based brand that emphasized the technology powering the app as well as the adventure of going out. I created a bold, italicized typeface and paired it with a jet-engine flame to give the feeling of speed and action. In addition to the logo, I created several brand touchpoints that tapped into the rich cultural backdrop of space exploration.